Distribution and Trade Business
Omia Services
When it is used for comunication purposes, "entertainment" joins another component of the Marketing Mix, "distribution".
Some cases
A top imitation to an important event, imed at the bosses of the most important buying departements becomes an action of Trade Advertising not Targeted at the general public but to the customer putting the product on sale and the result is a boom in sales.
A successful entertainment aimed at your own sale network will have satisfactory effects on retailers and your agents will be confident and convincing.
A successful entertainment in a foreign country linked to an event where the company is the sponsor, with invitations targeted at local personalities which will appear as promoters of the event; this will have immediate effect on Trade Business. Possible openings of joinventures, underwriting important contracts, agreements with agents, sale networks, etc. will be eased after such a prestigious appearance of the company.
